The Evidence Experiment
A 30-day transformation program for women who are done waiting for confidence before they move.
The philosophy
I'm not a confidence coach. I'm not a therapist. I'm a woman who moved before she felt ready and built everything from that one decision — and then spent years understanding the body-based science behind why it worked.
Here's what I know: you don't need more information. You don't need to feel ready. You need evidence.
Evidence that you follow through. Evidence that you can trust yourself. Evidence that when you decide to move — you actually do.
That's what 30 days inside TEE builds. Not motivation. Not mindset. Proof.
In the last 12 months I got engaged, had a baby, sold out my certification, doubled my turnover and we're buying our first house.
Not because I knew more. Because I moved. Imagine what you could do with 30 days of intentional movement.
What you'll actually walk away with
You'll understand exactly where fear lives in your body — and how to move through it
You'll know how to create action before confidence arrives
You'll have 30 pieces of undeniable evidence that you are a woman who follows through
You'll have broken the pattern of waiting, overthinking, and staying comfortable
You'll have built momentum in the area of your life that has felt most stuck
What's inside
Every experiment is pre-designed, intentional and guided. You wake up knowing exactly what your mission is. The structure does the heavy lifting — all you have to do is move. This is Amy in your corner for 30 days, not a PDF in your downloads.
The methodology
Woven through your 4 weeks — this is the backbone of TEE. The part that makes the brave actions actually stick.
This isn't a course you consume alone
From July 12th, hundreds of women are moving at the same time as you. Doing the experiments. Filming the diaries. Facing the fear. Making the moves.
There is something that happens when you know you're not doing it alone — when you know that right now, today, other women are also choosing brave over comfortable. That's not a feature. That's the whole thing.
The TEE Girls move together.
And everyone will know it.
Who this is for
(This is also for my best friends. I am sick of watching the women I love sit on the sidelines of their own lives.)
"Confidence isn't the outcome. It's what appears after you've followed through enough times."
Real women. Real moves.
Fear + Action = Confidence
The Evidence Experiment — Add it all up
Starts Sunday 12 July 2025 · 11am BST
The idea is there. The goal is there. The version of you who's actually done it — she's there too.
The only thing between you and her is evidence. And the only way to get evidence is to move.
The Evidence Experiment · Starts 12 July · £149